17O1 RECORDS
2023-2024
PHOTOGRAPHY BY RORY SCHOENBERGER AND KATHRYN ORTIZ
WEBSITE DEVELOPED BY EVAN KIRKILES
Branding and creative direction for 17o1 Records, Yale’s only record label dedicated to the production, promotion and performance of original student music. Website developed by Evan Kirkiles through Design at Yale.
In Fall 2023, my friends and I resurrected 17o1 Records from an eight-year hiatus. I redesigned the 17o1 identity by taking inspiration from the world of amateur music itself. 17o1 puts the student in student band: we’re really just a bunch of scrappy college students running a scrappy record label, and I wanted our brand identity to embrace that.
In Fall 2023, my friends and I resurrected 17o1 Records from an eight-year hiatus. I redesigned the 17o1 identity by taking inspiration from the world of amateur music itself. 17o1 puts the student in student band: we’re really just a bunch of scrappy college students running a scrappy record label, and I wanted our brand identity to embrace that.
NOVEMBER 11, 2023
SPRING CONCERT
APRIL 6 2024
APRIL 6 2024
OTHER EVENTS
SPRING 2024
