Laufey: A Matter of Time
2025

@ lAUFEY

Creative Direction: Junia Lin Jónsdóttir
Production: Futureshirts

LEAD merchandise design for Laufey’s sold-out north america arena tour, in support of her billboard-topping album “A Matter of Time”.



Laufey store
2025

@ laufey

Creative Direction: Junia Lin Jónsdóttir
Production: Futureshirts

official merchandise design for THE LAUFEY MUSIC STORE.


Laufey: A Night at the Symhphony
2025

@ laufey

Creative Direction: Junia Lin Jónsdóttir
Production: Futureshirts

official merchandise design for Laufey’s “a night at the symphony” tour, in support of her billboard-topping album “A Matter of Time”.

No Love is Ever Wasted
2025

designed and exhibited at the yale school of art
a series of garments for my friends and loved ones. What does it mean to create a garment for one person and one person only? How might we reimagine a fashion system that honors memory, the hyper-personal and the ephemeral? 


object view



EXHIBITION view





Charli XCX: Brat
2024

Creative Direction: brent david freaney
Creative Direction: imogene strauss
designer: sophia marinelli
designer: jack sinclair

Full-service album and tour design.
grammy for best recording package.
 

Bode Senior Cords
2024
@ bode

image:
Timothy Mulcare for The New York Times

Freelance illustration for Bode Senior Cords, as featured in the New York Times. Designed 50+ one-of-a-kind garments, tote bags and notebooks from 2023-2024. 
isabella boylston
2023

@isabellaboylston

a custom dance bag for american ballet theatre principal dancer isabella boylston.

Yale Center for British Art

2022-2025

lead designer: Julie fry
exhibition identity, print, digital, social and merchandise for Yale’s British art museum. 

includes an exhibition identity for j.m.w. turner: romance and reality, the largest collection of j.m.w. turner’s work in north america.

Wear & Repair
2025

designed at the yale school of art
For my mom.
A study in wear and repair on my clothing,
one-sided conversations, and noticing as a love language.
Original drawings, whatsapp messages and letters I’ll never send.

17o1 Records
2023-2024

photography: kate ortiz
Branding and creative direction for Yale’s only record label, dedicated to the production, performance and promotion of original student music. My friends and I resurrected 17o1 Records from an eight-year hiatus in 2023.








currently: strategy @ 2x4 

featured: 
2025    Laufey: A Matter of Time
2025    Laufey store
2025    Laufey:  A Night at the Symphony
2025    No Love is Ever Wasted
2024    Charli XCX: Brat
2024    BODE Senior Cords
2023    ISABELLA BOYLSTON
2022    YALE Center for British Art

archive:
2024    Wear & Repair
2024    17o1 Records
2024    Mall Obituaries   
2023    RIP SUE
2021    THE LOOM PROJECT