BALLERINA BOOK CLUB
WINTER 2021
In August 2020, American Ballet
Theatre Principal Dancer Isabella Boylston launched Ballerina Book Club: a monthly book
and interview series for dancers,
non-dancers and everyone in
between. I challenged myself to
redesign Ballerina Book Club’s
visual identity, building a system
that could be applied across the newsletter, Instagram and
YouTube, with plenty of poten-
tial to expand. My goal was to
create something that reflected
Isabella’s personality: sunshiney,
extroverted, maximalist and full
of humor.
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![](https://freight.cargo.site/t/original/i/958a969351357dc109e44f611af4f9ddc54fdbe7865f174c3933c224aa9c9f73/EAT_THE_BOOKS.gif)
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